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Auckland’s first 21st Century Cycle Event

Cycle Style Auckland

Conventional thinking says you can’t ride a bike without looking like a dork. Conventional thinking is wrong.

The streets are filling up with cyclists and one reason it’s happening is that people have realised that it is entirely possible to look very good on a bike- stylish, in fact.

Not only that but if you haven’t been in a bike shop in the last few years, you will not believe how much things have changed.

The bikes themselves are now considered fashion items and very desirable accessories. Designers are using bicycles to convey a chic, urban stylish city lifestyle.   You can still get yourself a perfectly good basic bike for a few hundred dollars, but that’s just the tip of the iceberg. You can spend thousands to buy yourself something quite breathtaking. In car terms, bikes today are on offer in models and looks that range all the way from a Toyota Corolla to a Mini Cooper and on to a Lamborghini.

What this means is that the streets are changing. Aucklanders, in their thousands, are taking to their bikes for every day transport in every day clothes.

On Thursday 1st July, Frocks on Bikes in association with Cycle Action Auckland responds to this worldwide trend with a unique event called “Cycle Style Auckland” – an evening of gorgeous bicycles, fabulous fashion and this season’s ‘must-have’ cycle accessories.

A highlight of the evening will be the first Cycle Style Fashion Show to be presented in New Zealand, featuring local fashion designers, bicycle retailers and street style.

Frocks on Bikes (Auckland) Co-Coordinator, Pippa Coom says “Cycle Style Auckland is a perfect opportunity to showcase the stylish side of cycling. Cycling in stylish street wear is considered the norm in many cities around the world where there has been investment in cycle-friendly facilities. Women in particular are put off cycling when it is associated with sweaty lycra and unattractive clothes.  Frocks on Bikes is committed to showing that it is possible to use a bike for every day transport and look stylish.”

“Cycle Style Auckland” will include the glitterati of the cycling world, transport policy makers and the politicians who can commit funding to improving Auckland’s cycling infrastructure. However, the evening is promoted strongly for new cyclists, and also existing cyclists looking for a change of pace, who will be able to test ride a wide range of stylish gents and ladies bicycles and be up for winning a range of fabulous prizes.

The evening starts at 6pm at Shed 1, 101 Halsey St, Viaduct Harbour (ex-Team NZ shed) with drinks and nibbles. Valet bicycle parking and free maintenance check are available for those arriving by bike.

RSVPs are essential – tickets to Cycle Style are free but limited – by registering at Frocks on Bikes – Auckland page. (http://frocksonbikes.wordpress.com/auckland/)

Frocks on Bikes Media Release

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